| Segments | 20K-49K | 50K-99K | 100K+ |
|---|---|---|---|
| RUBY | EMERALD | DIAMOND |
| Target Customers | Ruby | Emerald | Gold |
|---|---|---|---|
| Salaried Professionals |
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| C-Suite Executives |
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| Professionals with registered bodies (Engineers, Doctors, Accountants, Lawyers, Architects) Senior |
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| Senior Government Officials |
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| Senior Commissioned Officers (Defence, Police & Prison) |
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| Internationals (Investors, diplomats, diaspora) |
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| Self employed individuals/Companies |
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| High Net Worth individuals/Companies |
|
| Advise | Ruby | Emerald | Diamond |
|---|---|---|---|
| Financial Literacy |
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| Needs Analysis Report |
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| Business Advisory |
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| Retirement Planning |
|
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| Estate Planning |
|
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| Investment Planning |
|
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| Tax Planning |
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| Risk Management Planning |
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|
|
| Products | Ruby | Emerald | Diamond |
|---|---|---|---|
| Investment/Wealth |
|
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| Botswana Life International Investment Plan (BLIP) |
|
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| Life Covers |
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| Poelo Range |
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| Fiduciary |
|
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| Estate Liquidity Covers (Wills) |
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| Trusts |
|
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| Business Insurance |
|
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| Income Protector |
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| Key Person |
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| Buy and Sell |
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| Products | Ruby | Emerald | Diamond |
|---|---|---|---|
| Retirement |
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| Retirement Annuity |
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| Funeral Cover |
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| Lore |
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| Mmoloki/Masika-Otlhe |
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| Customised Products |
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| SHARIA Products |
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| SMME Products |
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Service Approach
| Channel | Ruby | Emerald | Diamond |
|---|---|---|---|
| Branch Network |
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| Affluent Lounge |
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| Digital Channels |
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| Financial Advisers |
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