Segment Model and Value Proposition

Segments20K-49K50K-99K100K+
 RUBYEMERALDDIAMOND

 

Target CustomersRubyEmeraldDIAMOND
Salaried Professionals

 

 

 

C-Suite Executives

 

 

 

Professionals with registered bodies (Engineers, Doctors, Accountants, Lawyers, Architects) Senior

 

 

 

Senior Government Officials

 

 

 

Senior Commissioned Officers (Defence, Police & Prison)

 

 

 

Internationals (Investors, diplomats, diaspora)

 

 

 

Self employed individuals/Companies

 

 

 

High Net Worth individuals/Companies  

 

 

AdviseRubyEmeraldDiamond
Financial Literacy

 

 

 

Needs Analysis Report

 

 

 

Business Advisory

 

 

 

Retirement Planning

 

 

 

Estate Planning 

 

 

 

Investment Planning

 

 

 

Tax Planning

 

 

 

Risk Management Planning

 

 

 

 

ProductsRubyEmeraldDiamond
Investment/Wealth

 

 

 

Botswana Life International Investment Plan (BLIP)

 

 

 

Life Covers

 

 

 

Poelo Range

 

 

 

Fiduciary

 

 

 

Estate Liquidity Covers (Wills)

 

 

 

Trusts

 

 

 

Business Insurance

 

 

 

Income Protector

 

 

 

Key Person

 

 

 

Buy and Sell  

 

ProductsRubyEmeraldDiamond
Retirement

 

 

 

Retirement Annuity

 

 

 

Funeral Cover

 

 

 

Lore

 

 

 

Mmoloki/Masika-Otlhe

 

 

 

Customised Products

 

 

 

SHARIA Products

 

 

 

SMME Products

 

 

 

Service Approach

ChannelRubyEmeraldDiamond
Branch Network

 

 

 

Affluent  Lounge 

 

 

Digital Channels

 

 

 

Financial Advisers

 

 

 

 

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